Measuring Online Influence with Klout.com

Klout Comes to Facebook Fan Pages

June 22nd, 2011 by Megan Berry
Today, we’re proud to announce that we’re partnering with Involver to allow brands to provide customized experiences to their Facebook fans based on Klout Scores. Besides the number of fans, brands know surprisingly little about who those people are, their potential reach, and have little ability to message them individually. Now, with this partnership, brands can choose to give different offers, promotions, or messaging to fans based on their Klout. We’re excited to have Audi on board as our first partner on their Audi USA fan page.

Read the full press release below:

Klout Comes to Facebook: Brands and Agencies Can Now Engage Facebook Fans Based on Klout Scores
Involver App, built in SML™, allows brands and agencies to customize engagement, promotions, and offers to reward influential fans

SAN FRANCISCO – June 22, 2011 – Involver Inc., the web’s most trusted social marketing platform, and Klout, the standard for influence across the social web, today bring Klout to Facebook, giving brands a new way to engage with their most influential fans, and rewarding consumers based on their influence, as measured by Klout. Facebook has been largely devoid of the ability to filter how brands focus their attention. This integration marks the first time brands can engage with their fans on Facebook using the Klout scoring system.

Audi USA, the brand with the most actively engaged Facebook fans, has deployed the new Klout app to engage with its nearly 4 milion fans in a more customized and personalized way. Live now on Audi’s Facebook fan page, users will receive a customized brand experience, tailored to them based on their Klout score. On Audi’s Facebook page, fans who sign up to get their Klout Score will receive a custom digital Perk.

With this integration the Klout app is fully developed in Involver’s SML™, which means brands and agencies can incorporate a user’s Klout scores to dynamically change the content/interaction with the Involver platform applications. An agency or brand can create highly customized experiences across the spectrum of Klout scores, unlocking the ability to uniquely target connected influencers.

By partnering with Involver, Klout’s Facebook app is easily deployed to more than 400,000 brands and agencies using Involver’s platform. The Klout app is available as a free application and with progressivly more features enabled as a part of Involver’s Professional, Business, and Enterprise offerings with advanced features including deeper customization, and content control based on Klout scores.

How the Klout App Works
● A brand deploys the Klout App and configures it settings
● Once fan interacts with the application the brand is able to show different content based on users’ Klout scores. Like a “fan-gate” on steroids.
● Example: When a user above a certain threshhold interacts, they get access to special, unreleased content (a new trailer, product, coupon, etc.). That person is more likely to share it, and it’s more likely to catch on.

“We identified Klout as a skilled partner to help us recognize and idenfity our Facebook fans with followings and influence,” said Doug Clark, General Manager, Social Media & Customer Engagement, Audi of America whom is currently using the application “We currently have over 3,500,000 fans on Facebook and we see this as a great tool to help manage and work more directly with our fan base.”

“Facebook represents a huge opportunity for brands to connect with their fans and deliver a unique experience,” said Joe Fernancez, founder and CEO, Klout. “The real value for brands comes in being able to personalize and customize that experience based on specific attributes of individuals. Involver helped us make Klout scores actionable for brands and agencies on the most influential social platform out there.”

“The new Klout app is particularly exciting for us because of the deep customization and personalization around fan engagement,” said Rahim Fazal, CEO and Co-Founder, Involver. “Brands like Audi have massive followings, and the logical next step is to empower those brands and their agencies to engage with their fans in specific, highly personalized ways.”

The Klout app is now available directly from Klout and Involver.

About Involver
Involver is the solution of choice for the world’s biggest brands trying to connect with customers on social networks. Over 400,000 brands and agencies — including Nike, Facebook, Cisco, and the NFL — use Involver to power their marketing efforts to a combined audience of over a billion relationships.
Involver pioneered the first social app suite on Facebook and is now leading the industry with SML (Social Markup Language), allowing front-end developers to achieve pixel-perfect application development. Involver’s Audience Management Platform acts as a marketer’s system of record, bringing everything from app management and wall response/moderation to publishing updates and analytics into a single intuitive interface.

Involver is a Facebook Preferred Developer and a technology provider for Facebook’s internal marketing team, with applications like the Involver Leaderboard and Stories. Headquartered in San Francisco, CA with Offices in Austin, TX and New York, NY Involver was founded in 2007 and investors include Bessemer Ventures, Cervin Ventures and WTI. Learn more at www.involver.com.

If you are interested in a similar integration for your fan page, please email partners@klout.com. Note that this is not a way of measuring the Klout Score of your page, but a way to engage with your fans based on their score. Thanks!